Campaign · Film · Social · Concept case study
Sway Mobility
18M earned impressionsThe overview
An energetic market launch that turned a mobility product into a culturally relevant brand.
Challenge
Sway was entering a crowded category with low differentiation and needed a launch idea built for attention and recall.
Solution
We combined a distinctive creative platform, hero film, creator content and a responsive social campaign system.
Illustrative outcomes
18Mearned impressions
4.8×engagement benchmark
31%branded search lift
CapabilitiesCreative StrategyVideo ProductionSocial MediaCampaign Management